“The term ‘life coaching’ tends to connote something else,” he says, with a laugh. “I don’t mean what people think. It does have an objective. But because the market is limited, you’re doing as much as you possibly can to make money…You don’t want to have to make money every day, because then you don’t get motivated.”
“The industry [has an] inherent value. We’re just human. At some point we’re all gonna wake up. It’s the nature of the beast,” he says. “It’s just how the system works and the amount of marketing you have to pay for each day.”
When you’re a life coach, you’re being sold a fantasy world that’s far more glamorous and lucrative than the reality of how people actually live.
“You think you’re doing something better than somebody who doesn’t even know who you are and has no idea how your life works,” he says, chuckling. “It’s not even your fault. You’re being sold a fantasy world that’s far more glamorous and lucrative than the reality of how people actually live.”
It’s not the only market he’s concerned about. He admits that he and most of his other clients are “over-educated and have a lot of different ideas about things. The whole time I’m with each one of them, you’re like, ‘Hey, is it your responsibility to make me happy?’ It’s like, ‘No, of course not.”]
You have to spend $50 an hour to reach people. You can’t make money that way.
Even so, he says, one of his biggest frustrations is people who pay big bucks for life coaching and then end up not being happy.
“I’ve met people who have worked out and said, ‘Hey, I feel great and it’s saved me money.’ [And that’s true].”
At the end of the day, he explains, it’s just a job you do in your spare time. There’s no other real reason you want to do it. It’s a hobby you do to make money and make some passive income — and you keep a small percentage of those tips.
“It’s always the same stuff, always the same thing,” he says. “You don’t want to go over it. It’s like, ‘OK, this is good, but let’s see, this is good for a small investment, and it
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